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What happens to water when we lose the forest?
Take the 100 largest cities on our planet: when we think about their taps, most people picture huge technological plants…
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From tourists to stewards: Regenerative Tourism to protect nature
Have you ever walked along a famous trail or visited a dreamy beach only to find yourself surrounded by a…
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Which trees capture the most CO2?
During our planting events, the question we are asked most often is almost always the same: “Which trees capture the…
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What does a tree look like?
Trees seem simple to us: a trunk, a crown and lots of leaves. Yet they are complex, organised organisms, capable…
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What happens to water when we lose the forest?
Take the 100 largest cities on our planet: when we think about their taps, most people picture huge technological plants…
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From tourists to stewards: Regenerative Tourism to protect nature
Have you ever walked along a famous trail or visited a dreamy beach only to find yourself surrounded by a…
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How does chlorophyll photosynthesis work?
Learn how chlorophyll-based photosynthesis works, why half of the world’s oxygen comes from the ocean, and how to support scientific…
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How does pollination occur?
If I say the word “pollination,” I bet the first image that comes to mind is a bee perched on…
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Green marketing: what it is, examples and why you should do it
Today sustainability is no longer an added value of ethical companies, but a structural necessity for business survival. Green marketing,…
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Reforestation: what it is, benefits and how to take part in real projects
Discover what reforestation is, how it works, the benefits for climate, biodiversity and soil, and how to take part in…
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What role do butterflies play in the ecosystem?
What role do butterflies play in the ecosystem? Find out why they are vital bioindicators and pollinators, and how we…
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Carbon footprint: what it is, how it is calculated and how to reduce it
The carbon footprint is one of the most important metrics for measuring the environmental impact of human activities. It indicates…
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Can nature help us address the energy crisis?
European economic stability is closely tied to the security of global energy routes. The Strait of Hormuz is the perfect…
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Overshoot Day: what it is and when it falls in Italy
Every year, between April and May, Italy reaches a milestone that nobody wants to celebrate: its Overshoot Day, the day…
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How much CO₂ does a tree absorb and why is this important
At WOWnature, we are often asked: “How much CO₂ does a tree absorb?”. Understanding this figure is crucial because carbon…
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When is the best time to plant a tree?
Have you ever wondered why we don’t plant trees in the middle of August or in the depths of winter?…